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Case Code: CLHR009
Case Length: 3 pages 
Period: ---  
Pub Date: 2009
Teaching Note: Not Available
Subject : Human Resources/ Organization Behavior
Price:Rs.100
Organization :--
Industry : --
Countries : --

Infosys BPO's Campus Ambassador Program*

 

ABSTRACT

In 2004, Infosys BPO, the Business Process Outsourcing (BPO) arm of one of India's leading information technology companies Infosys Technologies Ltd., started the 'Campus Ambassador Program' (CAP) in India, as part of its long-term strategy of talent sourcing and creating a talent pool. Analysts viewed this innovative strategic linkage between the industry and academia as one of the innovative hiring strategies being implemented in India.
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Issues:

  • Employer Branding
  • Talent (HR) sourcing
  • Hiring strategies
Introduction
Infosys BPO, the Business Process Outsourcing (BPO) arm of one of India's leading information technology companies Infosys Technologies Ltd., was established in April 2002. It was originally established as Progeon but in August 2006, it was rebranded as Infosys BPO so that there would be a single integrated brand for consulting, technology, and BPO...
Questions for Discussion:
1. Critically analyze Infosys BPO's Campus Ambassador Program.

2. What are the challenges faced by the BPOs in India on the HR front? How can companies overcome these challenges?

Keywords

Employer,Talent,sourcing,Hiring



* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.